Online Public Relations Services Review

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Why Use an Online Public Relations Service?

There is very likely an assortment of public relations firms in your city, perhaps even hundreds of them, depending on where you live. The majority will do good work promoting your products and services in a traditional way, even dabbling in online promotions. But more and more potential customers will get their first impression of your business online. An established and skilled online public relations service knows that.

If you want to make a good impression on local or national media outlets you need to encourage journalists and others to click on your site and to find attractive and informative content once they do. You need a concrete plan for responding to what is being said about your business on social networks and in reviews. The right online public relations services can help.

Online Public Relations Services: What to Look For

The best of these firms will be less interested in setting set up a traditional press conference for you or creating hard-copy brochures. What they can do is make sure you put your best virtual foot forward. They have the tools to help you make a good impression on potential customers and media contacts, ensuring that your business name is always associated with quality goods and services. They can help you create excellent content – videos, webpages, blog entries and much more – that offers positive exposure, establishing your company as a leader in your field. We found some excellent options but were especially impressed with Webimax, Jubilant Web and Kirk Communications. For even more information, read our articles about online public relations.

Specifically, we looked for firms that offer the best tools in the following categories:

Online Presence
The best online public relations services use tools like SEO and paid search to get you to the top of results so you get noticed. You want to give a great impression once journalists and potential customers land on your website so we looked for online public relations services that can help you create attractive logos and websites, including those that look great on a mobile phone screen. The best firms also offer help in producing videos about your company, one type of content that can drive traffic to your site. We like the firms that can help you create quality, SEO-optimized content – press releases, case studies, white papers and more – that will drive traffic to your site and inspire coverage of your organization in a positive way.

Media Outreach
We like companies that have specific plans in place for promoting your press releases and other content, online and in traditional ways, to journalists and bloggers. We also prefer they offer some orientation for your staff about dealing with the media so that when you work together to get press coverage of your company it goes well. One good television interview of your company's top executive can boost public perception and drive traffic to your site for years to come. One misstep by one of your executives or a recall on a part can quickly turn into a public relations nightmare chronicled on blogs, social media and beyond so we also looked for PR firms that help you establish a crisis plan for diffusing those situations.

Reputation Management
So much of public relations is about controlling how your company is regarded in general, by journalists and by others. That's never been more complicated than it is now since the public square is largely virtual. You might not know how to respond to consumers' negative reviews of your product or how to use social media to encourage good impressions of your brand, but a good online public relations firm does.

Help & Support
The best companies support you as a customer just like you strive to support your customers. You should be able to contact your online public relations provider with questions about your campaign in a wide range of ways and expect a speedy and courteous response.

In a world where much of your company's exposure to the public is online it makes sense to find ways to make a good impression in that realm. Contracting with a talented online public relations firm can help your company move to the top of search results and look great to the media, potential customers and investors.

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Web Services » Internet / Ecommerce » Online Public Relations Services Review
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Online Public Relations Services Review
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Overall Rating

Online Presence

Media Outreach

Online Reputation

Help & Support

10.00
9.40
7.78
7.73
6.80
6.25
6.23
5.83
5.63
5.25
10.00
10.00
10.00
9.75
9.63
9.50
3.25
6.75
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10.00
5.00
6.00
5.00
4.38
10.00
5.75
4.38
4.38
10.00
9.88
7.13
6.25
3.75
3.75
6.68
3.75
3.75
3.75
10.00
4.25
7.50
7.50
7.50
4.25
7.50
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4.25
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Online Presence
SEO
Paid Search
Logo Design
Website Design
Video Production
Video Promotion
Blogging
Press Releases
Brochures
White Papers
Case Studies
Webinars
Newsletters
International SEO
Link Building
Mobile Web Design
Online Capabilities Score
100
100
100
95
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60
60
55
Media Outreach
Press Release Promotion
Crisis Plan
Media Training
Speaking Programs
Media Management Score
100
90
60
75
60
30
100
75
25
25
Online Reputation
Social Media Campaigns
Reviews Monitoring
Social Media Monitoring
Company Name Alerts
Reviews Response
Reputation Management Score
100
97
85
65
30
30
75
30
30
25
Help & Support
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#1Top Rated
 
OUR SCORE: 9.70/10.00
WebiMax

WebiMax is a search engine marketing service that has much to offer its clients. It offers a wide variety of services ranging from search engine optimization to search engine marketing, web design, social media and much more. The company works closely with its clients to ensure that strategies are in place to increase the traffic and the profits of their sites. Overall, WebiMax is the best search engine marketing service available because of its large number of features, transparency and excellent strategies and guidance that ensure you receive the best help for your website.

The top 3 reasons to go with webimax
On-Site SEO
The company offers on-site SEO help for your keywords, meta descriptions, sitemaps, copywriting and so forth. It also guides you through proper link building, video SEO and copywriting techniques.
Public Relations
The public relation services work closely with you to create press releases, articles and other content to help drive traffic toward your site. They work with several journalists from both print and broadcast mediums to help further your awareness.
Client Center
The center is available on the WebiMax website and allows clients to access all of their reports and tasks. It allows you to see exactly how this search engine marketing service is helping your site.